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The recent coverage in the Press around the trials and tribulations of Rupert Murdoch’s News Corp empire brings out of the closet what a number of us have known for some time …..the traditional newspaper business model he has championed for half a century plus is on the skids and potentially going the way of [...]

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It’s been a year since Shannon’s Way (NZ) opened its doors in New Zealand and what a year it has been! Starting up a business in the year when the global economy was at its worst since the 1929 Depression proved to be a huge risk. Of course, we didn’t know that when we were [...]

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Hello there! Thanks for visiting our blog. Shannon’s Way is a social marketing communications company headquartered in Melbourne, Australia and with branches in Adelaide, Australia and Christchurch, New Zealand. In this blog, we will share our thoughts, opinion and experience not only in the field of social marketing but our expertise in various tools that [...]

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